For the sake of showing people what specialty coffee is and maybe making filter coffee a bit more popular I took a challenge – the lovely people from Stoll Kaffee roasted some of their specialty coffees and I am doing brewing/tasting/promoting/advising/selling in Globus Glattzentrum (on the first floor, next to the escalators). Glattzentrum if I am not wrong is the biggest shopping center in Switzerland, so you can only imagine the number of people that are passing through it every day. It is a great opportunity for filter coffee to get more attention and as an ambassador of good coffee I am very happy to help. Actually I’ll be there till the end of December, so there’s absolutely no excuse for you to not visit me.
The coffees are gorgeous! From Equador, El Salvador and Ethiopia – very lively and fruity, each one with it’s unique flavours and aromas. I’m using french press and V60 – keeping it simple.
The challenge is a bit tricky, it is not just selling, but selling right. Making sure people can get at home at least similar results of what they’ve tried at Globus. Making sure people understand the goal of specialty coffee, the strive to produce something better and out of the ordinary. It’s all about evoking interest towards coffee.
Yes, there are the people who want to learn more, with whom you can have long discussions about coffee, the people who don’t really care, but for some reason are standing there demanding attention and my personal favorites – the ones who come to my stand to tell me how should I drink coffee and that I’m doing everything wrong. But don’t worry, if you have read till here then you most likely are from the first type. But it would be best if you come by Glattzentrum so we can check together 🙂