Monthly Archives: November 2014

Just home from my brew battle in Glattzentrum (you can read about it here). It’s been now a week that I’m brewing and explaining. And I’m happy I took the chance. The/my transition from one side of the brew bar as a consumer to the other as a person from the industry is just mind blowing.

I’ve been thinking a lot about the “transition” these days. There’s always going to be that gap between specialists and consumers and I find fascinating how different their languages can be. This gap other than trying to make it narrower I don’t know what we can do. In that sense I like being the translator between both – trying to set the bar high that it still sparks that interest in people but it’s not that high to be off putting. Read More


For the sake of showing people what specialty coffee is and maybe making filter coffee a bit more popular I took a challenge – the lovely people from Stoll Kaffee roasted some of their specialty coffees and I am doing brewing/tasting/promoting/advising/selling in Globus Glattzentrum (on the first floor, next to the escalators). Glattzentrum if I am not wrong is the biggest shopping center in Switzerland, so you can only imagine the number of people that are passing through it every day. It is a great opportunity for filter coffee to get more attention and as an ambassador of good coffee I am very happy to help. Actually I’ll be there till the end of December, so there’s absolutely no excuse for you to not visit me.

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So this is a short acknowledging of my few Bulgarian readers, so please hang on there 🙂

Прави ми впечатление, че информация за кафе на Български език доста трудно се намира. Аз тук с удоволствие бих помогнала с тази разлика, че не искам да уча никого, а само да информирам българският кафе любител. С други думи, няма да задълбавам (много) в параметри, непознати термини и тн. Ще гледам да пиша просто и ясно и подкрепям всякакъв вид дискусии около кафето. Read More

The ultimate collision of coffee expertise and confidence on Swiss territory will be held once again on the 6th to 8th of February 2015 in St Gallen at the Olma Ferienmesse (Splügenstrasse 12, 9008 St. Gallen). Exciting, exciting!

Again there will be the four disciplines – Barista, Brewers Cup, Latte Art and Cup Tasting, for the moment though it seems there won’t be  Coffee in Good Spirits Championship. As for the Aeropress Championship I believe it’s going to be separately organised after February. The entry fee for the Swiss Coffee Championship is 100chf, for member of the SCAE – 50chf. The Barista Champion will go to the World Barista Championship in Seattle, USA from 9th to 12th of April 2015, the winners from the other categories will go to Gothenburg, Sweden from 16th to 18th of June 2015 for the Nordic World of Coffee where they will compete in the World Championships.


A career in coffee. How does this sound to you? In many countries it even doesn’t  exist. I mean, what exactly is it? Just making coffee? How can this be a career?

In many consuming countries a “coffee career” means just working at a cafè as waiting staff and that’s it. There is no such a thing as a career in coffee, the word barista doesn’t exist too. The person responsible for the coffee drinks is also responsible Read More