Our romance started when I was still in high school, I was passing by Starbucks to get a latte or I stayed a bit more to read a book or study. And then one day this particular store I was visiting so often, had become my office. I was very loyal to Starbucks – I was not only drinking their coffee, I was reading books and articles on the topic, genuinely interested in the company’s history and present, constantly fascinated and inspired by the chairman Howard Schultz. I read the book “Onward” he had co-written with Joanne Gordon about his return as a CEO and the building up of the company. I have to say, it’s a very captivating, inspiring and even touching at times story to find out what’s behind that green logo. Howard Schultz is a genius who manages to motivate and influence a great number of people to work not for him but with him and to make Starbucks “not a coffee company that serves people, but a people company that serves coffee”. At this point my relationship with Starbucks couldn’t get any more serious.
Years passed by, I started studying in Switzerland and the real coffeedrinker in me was just born. I bought a coffee press and I “planted” the coffee-passion bean in my roommates, who are now contributors for this blog. Even though I was visiting Starbucks less than before, my devotion was even bigger, because at that time it was not only the company’s philosophy I was professing, but I was also treasuring some very precious Starbucks-related memories I was unable to eradicate. But as we all know, people grow. One year later, I find myself with a lot more knowledge of the coffee industry and the coffee plant than before and I’m continuing to learn and explore the world of specialty coffee.